To be successful on the internet, you need to create a good store-front. Here are 10 elements your store-front should contain in order to be successful:
1. Easy Navigation
The navigation bar should be organized, easy to read, easy to understand, and easy to find what you’re looking for.
2. Include related items in displays
When someone searches for a particular product, the accessories and related products should also be included in the search results and/or displayed near the product’s page.
3. Include important information
Customers want to know everything about the product, don’t leave anything out. The more product features you list, the better. Make sure the most important information is seen first.
4. Make purchasing easy
Nothing turns more customers away than making it difficult to purchase. Require as little steps as possible and offer many payment options. Have the ability to save payment information so next time the customer does not have to go through all the steps again.
5. Professional clean look
You have to make your website neat and organized. Customers will click the close page if the website is not pleasing to the eye and professional.
6. Speed
No one likes to wait. Customers are impatient and will give up on your website if it takes too long to load. Use only the essential elements you want to display in your website. This also helps to keep your website simple and easy to read.
7. Layout
Make sure your website is setup in a way that makes sense. People look for the search and navigation at the top of the page. Make sure all the pages are consistent with one another.
8. Product Reviews
People like to read what others thought of a product before they purchase it. Allowing customers post their reviews let other customers know how good the product is and what they liked or didn’t like about it. Reviews can help customers who are on the fence about purchasing a product.
9. Extra services
Customers love getting stuff for nothing. Offer free shipping or gift wrap. These little extras can help win customers over a competitor.
10. Recommendations
Your website should recommend similar products based on the customer’s search results. If someone is searching for a blanket, maybe they might be interested in pillows and sheets. This could help customers remember to buy additional items to complement what they went to purchase in the first place.
1. Easy Navigation
The navigation bar should be organized, easy to read, easy to understand, and easy to find what you’re looking for.
2. Include related items in displays
When someone searches for a particular product, the accessories and related products should also be included in the search results and/or displayed near the product’s page.
3. Include important information
Customers want to know everything about the product, don’t leave anything out. The more product features you list, the better. Make sure the most important information is seen first.
4. Make purchasing easy
Nothing turns more customers away than making it difficult to purchase. Require as little steps as possible and offer many payment options. Have the ability to save payment information so next time the customer does not have to go through all the steps again.
5. Professional clean look
You have to make your website neat and organized. Customers will click the close page if the website is not pleasing to the eye and professional.
6. Speed
No one likes to wait. Customers are impatient and will give up on your website if it takes too long to load. Use only the essential elements you want to display in your website. This also helps to keep your website simple and easy to read.
7. Layout
Make sure your website is setup in a way that makes sense. People look for the search and navigation at the top of the page. Make sure all the pages are consistent with one another.
8. Product Reviews
People like to read what others thought of a product before they purchase it. Allowing customers post their reviews let other customers know how good the product is and what they liked or didn’t like about it. Reviews can help customers who are on the fence about purchasing a product.
9. Extra services
Customers love getting stuff for nothing. Offer free shipping or gift wrap. These little extras can help win customers over a competitor.
10. Recommendations
Your website should recommend similar products based on the customer’s search results. If someone is searching for a blanket, maybe they might be interested in pillows and sheets. This could help customers remember to buy additional items to complement what they went to purchase in the first place.
Visit these store's websites for ideas of good store front design:
