I am the marketing manager of PG&E’s Southern Division which covers Bakersfield to San Diego in California where we currently serve 3,400,000 customers. We want to survey our customers to find out their perceptions and attitudes about PG&E’s new energy marketing program. This is a large research project and we have specific requirements to ensure the validity of the project. Requirements are as follows:
- Random survey of the entire Southern region (3,400,000 population size)
- Survey the attitudes and perceptions of PG&E’s new energy marketing program
- At least 98% statistical accuracy
- Survey should utilize many types of scales
- Demographic information required
This is a large project that will require careful analysis and creation of the survey to ensure accuracy of the results to help PG&E understand its marketing efforts. Please submit your bid by mail no later than January 15, 2008. Thank you for your review.
Tasha Pettengill
PG&E Marketing Manager
1005 Main Street
Bakersfield, CA 98000
1-800-777-8888
